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Jones Soda

As of August 1st, 2000, Urban Juice and Soda Company Ltd. officially changed its name to Jones Soda Co (”JONES”). The story of the company began in 1987 when company founder and president, Peter van Stolk, recognized the potential of emerging “alternative” products in the beverage industry.

The company’s start in the beverage world was not as a manufacturer of its own brand, but as a distributor in western Canada of other successful lines, including Just Pik’t Juices, Arizona Iced Tea and Thomas Kemper sodas. By 1994, Jones was firmly established as a full line beverage distributor in western Canada, with a reputation for picking winners.

Jones Soda has also incorporated unique marketing initiatives in its strategy. Jones Pro Riders and Jones Emerging Riders, including extreme pro athletes BMXer Mat Hoffman, snowboarding extraordinaire Chanelle Sladics, and surf legend Benji Weatherly can be found promoting Jones and sporting the Jones logo at extreme sporting events across the country. The Jones RVs on both the East and West coasts travel through cities in North America handing out soda and talking to the people on the street.

Jones Soda has always been about the people and interacting with the consumer. From the ever changing photos on our labels to the company’s websites, www.jonessoda.com and www.myjones.com, and the recent MyJones Independent Music site, www.myjonesmusic.com, Jones Soda has created a cult following and is a passion not only among soda drinkers but with its employees, directors and shareholders.

http://www.jonessoda.com/

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